BMW M Mixed Reality

When BMW M introduced their Mixed Reality driving experience, we knew it had to be something extraordinary. The feature? Drifting. The perfect partners? The Red Bull Drift Brothers.

To match the experience’s otherworldly vibe—where drivers can feel like they’re tearing across the surface of Mars—we filmed in an iron ore mine with a striking, red-dust landscape. The setting brought the mixed reality to life, blending real-world grit with futuristic tech. And, of course, no great story is complete without a clever twist.

This project was all about pushing limits, capturing precision driving, and showing what happens when innovation and adrenaline collide.